Tata Communications and Footballerista Team Up with Real Madrid CF to Bring Madridista Loyalty Programme and Supercharge Fan Experience in India
Tata Communications, a leading global communications technology company, together with Real Madrid CF, one of the world’s most prestigious football clubs, and Footballerista Mobile (Suisse) AG, a platform connecting sports legends and fans through unique experiences, have joined forces to exclusively launch and drive adoption of ‘Madridista Premium’ loyalty programme in India. This initiative aims to engage more than 22 million fans and 11 official fan clubs across the country.
